Ambition Fitness

Ambition Fitness is an exhilarating women-only gym experience that is changing the way women approach fitness. The gym features group classes and personal training that include weight training and cycling in a club-like aesthetic with vibrant lighting & loud music.

Services Provided

  • Website Design & Development
  • Scheduling Integration

Share this work

Screenshot of the Ambition Fitness web design which features a high-energy cycling workout

The gym experienced tremendous growth at it’s Louisville location and is now expanding into other cities via a new franchising model. Seeking to grow into new territories demanded a website that could grow with the brand, which meant re-platforming the website from WIX to a more scalable CMS, such as WordPress.

Ambition Homepage Mockup

We began the design phase of the project by matching the company’s website to it’s unique club-like experience. The new website design features a dark, yet vibrant and attractive aesthetic.

Ambition Classes Mockup

We also integrated their scheduling software into the new website, making this process as seamless as possible to remove any manual work on the part of Ambition staff.

Ambition Mobile Mockup

The new website not only captures the energy and vibrancy of Ambition Fitness’s brand but also streamlines operations, allowing the team to focus on scaling their franchise model.

Ambition Multi-Screen Mockup
Headshot of Evan Matthews, the owner of Matthews Design
decorative text that says "with Evan" and an arrow pointing

Book a Call

Let’s discuss your goals on a 20-minute Zoom call and see if we are a good fit!