Gym Snack is a performance-focused snack brand creating crunchy, savory snacks packed with plant-based pea protein. As the company prepared for its next stage of growth, they came to us to completely rethink their Shopify website with a stronger visual identity, clearer messaging, and an e-commerce experience built around their product.
We kicked things off by exploring three distinct visual directions through a series of stylescapes. After reviewing the concepts together, we made a round of revisions that combined the strongest elements from each direction, creating a bold, energetic visual language that felt distinctly Gym Snack.
With the visual direction established, we turned our attention to messaging. We met with key members of the Gym Snack team to better understand their audience, what makes the product different, and how they wanted to position the brand. Those conversations helped us shape the messaging and write content for the new website around the people Gym Snack was built to reach.
Next, we brought the new direction to life through custom designs for the homepage, product detail page, and landing page. Throughout the process, we worked closely with the Gym Snack team to refine both the creative direction and messaging, combining their knowledge of the product and audience with our approach to strategy, design, and e-commerce.
With the designs finalized, we developed a completely custom Shopify theme using Shopify's new Horizon theme framework. The final result gives Gym Snack a fast, flexible e-commerce platform that brings together their new visual direction, sharpened messaging, and product story in an experience built to turn first-time visitors into Gym Snack customers.
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